BRAND / E-COMMERCE
Darino
Plant nursery and e-commerce concept
/ ABOUT PROJECT
An end-to-end e-commerce concept for a plant nursery, from the visual direction and catalog structure to product pages and a complete online shopping experience.
/ CHALLENGE
Create a modern online store where customers can quickly find the right plants, explore their characteristics, get planting guidance and place an order.
/ WHAT I DID
Project
work
Developed the visual direction for the brand.
Designed the overall e-commerce structure.
Created the plant catalog and product page structure.
Prepared the visual approach for social media.
Developed the concept of ready-made plant sets and compositions.
/ SCREENSHOTS
More
details
Homepage
The main e-commerce landing screen and the core positioning of the nursery brand.
Plant Catalog
A catalog structure designed for easy product discovery and navigation through the assortment.
Plant Product Page
Detailed plant information including characteristics, planting, care and pricing.
Ready-Made Compositions
A concept for curated plant combinations that customers can purchase as a complete composition.
Customer Information
Supporting sections with important information about ordering, delivery and choosing plants.
Additional Pages
Extension of the same visual system across the internal pages of the e-commerce experience.
/ RESULT